5 Common Kajabi Mistakes Course Creators Make and How to Avoid Them

Set yourself up for success by avoiding these common Kajabi mistakes and optimizing your course creation process from the start. 

Embarking on your Kajabi journey is exciting—you’re finally bringing your course or membership to life! But as with anything new, there’s a learning curve, and it’s easy to make mistakes that can slow you down or cause frustration.

The good news? These common mistakes are completely avoidable. With a little guidance, you can set up your course the right way from the start, saving time and ensuring a smooth experience for both you and your students. Let’s go over five of the most common Kajabi mistakes and how to avoid them.

Mistake #1: Overcomplicating the Course Setup

Spending too much time tweaking layouts, branding, and tech can keep you stuck in setup mode instead of getting your course in front of students. It’s easy to feel like everything has to be flawless before you hit publish, but this mindset can lead to unnecessary delays and frustration.

How to Avoid It: Start with Kajabi’s course templates and focus on delivering valuable content rather than perfecting every design element. You can always refine your branding and layout later as you grow and receive feedback from students. The goal is to launch, learn, and improve over time—not to get everything perfect from day one.

Mistake #2: Not Customizing Your Checkout Page for Conversions

Your checkout page is the final step in turning potential students into paying customers. If it’s too cluttered, lacks a clear reminder of why they should buy, or feels overwhelming, it can cause hesitation and lost sales.

How to Avoid It: Keep your checkout page clean and focused. Highlight key benefits of your course to reinforce why it’s valuable, and remove unnecessary distractions that could cause second thoughts. Use clear, concise copy and make sure your pricing is easy to understand. Kajabi’s checkout pages are designed for simplicity—use them strategically to boost conversions.

Mistake #3: Ignoring Kajabi’s Built-In Features

Kajabi is an all-in-one platform designed to simplify course creation, but many new users don’t take full advantage of its built-in tools. This can lead to unnecessary third-party integrations, added costs, and extra headaches.

How to Avoid It: Explore Kajabi’s features before adding external tools. Features like email marketing, automations, landing pages, and a built-in community feature, can save you time and streamline your workflow.

Mistake #4: Delaying Your Launch Until Everything is Perfect

Waiting until your course is 100% perfect before launching is one of the biggest mistakes you can make. The reality is, your course will evolve as you gather feedback from students.

How to Avoid It: Focus on launching a well-structured course that provides value, even if it’s not "perfect." You can make improvements along the way based on real user feedback.

Mistake #5: Forgetting to Test the Student Experience

Focusing only on how your course looks from the backend and not testing the student journey can lead to a frustrating experience for your learners, potential refund requests and/or disengaged learners.

How to Avoid It: Go through your course as if you were a student. Click through the lessons, test the videos, check for broken links, and make sure everything is user-friendly. Small adjustments here can make a big difference in student satisfaction.

Set Yourself Up for Success

Avoiding these common mistakes will help you create a smoother, more successful course setup experience. And the best part? You don’t have to navigate this process alone.

Want to avoid the common mistakes that many new Kajabi users make? Download the Beginner’s Guide to Setting Up Your Kajabi Course and confidently create a seamless setup and successful launch!