Growing an email list continues to be one of the best ways to market your business online.
Do you believe that? You have probably heard the phrase “the money’s in the list” meaning that your email list is one of your business’s most valuable assets. (If you are unsure of the value that an email list has, check out this article: Is Email Marketing Dead?)
An email list can, and should be, one of your most valuable assets. But it has to be something you are investing into. It will only be an asset if you are growing an email list full of subscribers who are eager to learn from you, who are engaged and who are willing to buy your products or services.
Here are 5 simple ways to build a growing email list that can work for you and your business.
1. Create a compelling offer
Let’s start with the most important element to growing your email list – creating a free offer that is compelling and provides your subscribers with valuable content.
You want to create a free offer that will benefit their life and/or business, encourage them to achieve a goal, or provide transformation from something they are struggling with.
What are some of the biggest struggles or pain points that your ideal client or customer avatar are struggling with? What is one solution that you can share to bring them the results they are looking for?
When you can answer these questions, you can create a compelling free offer that will entice people to share their email address with you in exchange for that amazing solution!
And don’t be afraid to try out a few different offers to see which one performs best. Who knows? That crazy idea you thought wouldn’t convert may end up being the best opt-in you have! You will never know until you start trying.
2. Make it easy for people to sign up to your email list
The more complicated you make it for someone to sign up to your email list, or the more steps you have in your opt-in process, the quicker you will turn people away from completing the process to sign up for your free offer.
You want to make the process as easy as possible for people to exchange their email address, especially as we tend to be more guarded with who we share our email address with.
There is a debate between marketing experts as to whether you should include a first name field as well as the email address field on opt-in forms. Leaving out the first name field will simplify the process for subscribers as they will only have to type in their email address, however a huge benefit of including the first name field is that you can personalize your future emails to that person.
At the end of the day, keeping your opt-in form simple with the fewest steps possible between having someone interested and becoming a subscriber will grow your email list.
3. Use your social media channels to promote your compelling offer
Most small business owners have followers on their social media channels that are not signed up to their email list. These are people who are interested in your business and what you have to offer, so why not encourage them to sign up to your email list?
Use your social media channels to bring attention to your compelling offer and encourage people to sign-up by:
- Creating an attention grabbing image for your social media cover images
- Including the link to the landing page in social media profiles
- Scheduling promotion posts into your content marketing plan
People won’t sign up for your free compelling offer if they don’t know about it. If you don’t share your free offer with your followers, they won’t know how you can help them.
4. Add a Call-to-Action at the end of your blog posts
There is so much decision fatigue today that visitors to your website or followers on your social media channel require a little direction on what you would like them to do next. This is why using strong, persuasive calls-to-action are so important.
Just as it’s important to have a strong call-to-action on your sign-up form, you want to include some type of call-to-action at the end of your blog post or podcast shownotes page.
How can you convert a website visitor into a subscriber? Through providing engaging content with a strong, persuasive call-to-action to your compelling free offer to encourage this visitor to become a subscriber on your email list.
5. Promote your compelling offer across your website
Many small business owners have a sign-up form to their compelling offer on the home page of their website, yet they forget to promote this compelling offer across their website.
Yes, many website visitors land on your home page when visiting your website. But what if they don’t? What if they follow a link to your about page or your contact page and don’t actually end up on your home page? You have missed out on the opportunity to gain that visitor as a subscriber.
Promote your compelling offer across your website by:
- Creating CTA’s that link to your compelling offer throughout your website
- Having a sign-up form on relevant website pages such as your ‘About Us’ page, or your ‘Services’ page
- Including a CTA on the sidebar widget for your compelling offer
These 5 simple ways to grow your email list are a great place to start whether you have a small list or large list that you need to re-engage. Do you have any other tips for growing an email list? Share them in the comments below or reach out to me on Facebook.